A CRM that fits your business, not the other way round.
A custom object model for the things you actually sell against, pipeline and stage logic that matches how you really close, email and call logging, reports and forecasts — all integrated with your stack, with a data layer you own.
Custom object model / pipeline & stages / email & call logging / reports & forecasts / you own the data
Your business doesn't sell ‘Contacts’ and ‘Deals’ — so why does your CRM?
Off-the-shelf CRMs force your sales motion into their boxes — Contact, Company, Deal — and when the fit is wrong, your team pays for it. They bend the business to match the tool, quietly abandon the fields that don't make sense, and keep the real data in a spreadsheet sitting right beside the CRM. A custom CRM-like system flips that around: it models the entities you actually sell against and the way you actually close, and the data layer is yours. The software finally describes your business instead of arguing with it.
You already feel the mismatch.
Each familiar frustration has the same answer — a CRM shaped to your business.
- 01
Off-the-shelf CRMs force you into their model
We model your business — its real objects, not Contact and Deal.
- 02
Your motion has bespoke entities (sites, vessels, units)
Those become first-class objects, with the fields and states you need.
- 03
You want to own the data layer
Your database, your schema — query, export, and build on it freely.
- 04
The real data lives in a spreadsheet next to the CRM
One trusted system, so the spreadsheet beside it finally retires.
- 05
Reports never match how you think about the pipeline
Forecasts roll up in your terms — your stages, your entities, your numbers.
A CRM that reads like your business.
Everything a sales team needs — the object model, the pipeline, the logging, the numbers — built around your motion, not a vendor's template.
Custom object model
Accounts, deals, and your bespoke entities — sites, vessels, units, routes.
Pipeline & stages
The stages and rules that match how you actually move a deal to close.
Email & call logging
Conversations captured automatically and tied to the right record.
Reports & forecasts
Numbers in your terms, rolled up the way your team already thinks.
Tasks & follow-ups
Next actions and reminders so nothing in the pipeline goes quiet.
Stack integrations
Email, telephony, billing, and webhooks — the CRM joins your stack.
The objects you actually sell against.
Most CRM pain comes from one place: the model is wrong. We design the object model around your business — accounts and deals, yes, but also the bespoke entities you really work with, whether that's sites, vessels, units, properties, or routes. Each gets the fields, relationships, and states that match reality, so the screens read like your business and reps recognise what they're looking at.
- Accounts, deals, and your bespoke entities
- Fields, relationships, and states that match reality
- Screens that read like your business, not a template
- A schema designed with you — and owned by you
The way you actually close.
A generic funnel rarely survives contact with a real sales team. We build the stages and rules that match how you genuinely move a deal forward — what has to be true to advance, what counts as won, lost, or a renewal, and which entities a deal touches along the way. The pipeline runs against your model, so it tracks the work instead of forcing your reps to translate it.
- Stages that mirror how you really sell
- Rules for advancing, winning, and losing
- Pipeline tied to your entities, not a generic deal
- Less translation, more selling
Every conversation, on the right record.
Logging only works if it's effortless and accurate. We integrate email, calendar, and where you use one your telephony, so messages and calls are captured automatically and attached to the correct account, contact, or bespoke entity. Reps get an activity timeline that fills itself in — no copy-paste, no skipped logs — which is exactly what keeps the data trustworthy enough to forecast on.
- Automatic email and call logging
- Attached to the right account or entity
- An activity timeline per record
- Trustworthy data because logging isn't a chore
Numbers in your own terms.
Reporting fails when it answers a vendor's questions instead of yours. Because the data model is yours and lives in your database, dashboards and forecasts are built around the dimensions your business runs on — territory, entity type, stage, rep, whatever you actually meet about. And since you own the data layer, you can plug your own BI tools straight in for anything bespoke. The numbers finally match the meeting.
- Dashboards built around your dimensions
- Forecasts rolled up the way you think
- Plug in your own BI tools at will
- You own the data layer underneath it all
A pipeline that finally matches reality.
A sales team working a pipeline built around how they actually sell — fast, clear, and recognisable, so the CRM helps the deal instead of slowing it down.
Built around your motion before it is built for features.
Map your sales motion
We learn how you actually sell — the entities you sell against, your stages, and where the off-the-shelf model has been letting you down.
Design the model & pipeline
We design the object model and pipeline around your motion, so accounts, deals, and your bespoke entities are first-class from the start.
Build logging, tasks, reports
Email and call logging, tasks and follow-ups, and the dashboards and forecasts your team actually asks for — built on your data model.
Integrate & import
We wire it to your stack — email, telephony, billing, webhooks — and migrate your accounts, entities, pipeline, and history with a trial run first.
Launch, train, refine
We roll it out with your reps in the room, train the team, and tune the stages and forecasts until the numbers match the business.
The off-the-shelf CRM has stopped fitting.
Off-the-shelf CRMs force you into their model
When Contact, Company, and Deal don't describe what you sell, every workaround is a future headache. A custom model fits instead.
Your motion runs on bespoke entities
Sites, vessels, units, properties, routes — if your business is built on something a generic CRM can't name, it's time to model it properly.
You want to own the data layer
When your customer data is too important to rent, owning the schema and the database — and being able to build on it — stops being optional.
Boring, proven tools — chosen because they hold up.
The things sales teams ask us first.
Give your team a CRM that finally fits.
Tell us how you actually sell today — the entities, the stages, the spreadsheet sitting beside the CRM. We'll design a custom CRM-like system modelled on your sales motion, with reports that match the business and a data layer you own.
ReimeiTech builds custom CRM-like systems for businesses that don't fit Salesforce or HubSpot — a bespoke object model for the entities you really sell against, your pipeline and stages, email and call logging, tasks and follow-ups, reports and forecasts, and stack integrations — with a data layer you own.