Both sides, in sync.
Bidirectional sync between Salesforce, HubSpot, or Pipedrive and your own stack — with conflict resolution, custom field mapping, event replay, and a health dashboard. So sales stops looking at yesterday and automations fire on the right contacts.
Your product / app database
- Usage & activity
- Subscription & billing status
- In-app events
- Account health score
- Feature entitlements
Salesforce · HubSpot · Pipedrive
- Pipeline & deal stage
- Account ownership
- Contact lifecycle
- Notes & next steps
- Marketing consent
Each side owns some fields outright and shares the rest. The integration moves changes both ways — and the center seam is where ownership is decided, not where data goes to die.
Every field, mapped both ways.
Names rarely line up. The mapping — and the transformation — lives in one place you can read.
Your CRM is the source of truth — until it isn't.
Every team agrees the CRM is canonical, right up to the moment the product knows something the CRM doesn't — a customer churned, upgraded, or changed their email an hour ago. Then sales is looking at yesterday, marketing fires a sequence at someone who already cancelled, and everyone quietly distrusts the data. A one-way sync only postpones the problem. We build the connection so changes flow both ways, conflicts are resolved by a rule you chose, and you can replay anything that went wrong — so the CRM stays the source of truth instead of just claiming to be.
Bidirectional sync
Changes flow both ways in near real time — not a nightly job, and not one direction with the other left to rot. Updates on either side reach the other in seconds.
Conflict resolution
When both sides edit the same field, an explicit policy decides the winner per field: source-of-truth, last-write-wins, or queue it for a human. No silent corruption.
Custom field mapping
Your thirty custom fields mapped both directions, including the transformations — picklists, enums, currencies, split names — in one place that's an edit, not an excavation.
Event replay
Every change is recorded, so you can find a bad window, see exactly what each record looked like, and replay it through the corrected mapping without churning everything.
Health dashboard
Lag, error rates, queue depth, and the status of each connection in one view — so you watch drift happen instead of hearing about it from an account manager.
Operator runbook
A written handover for whoever's on call: what each alert means, how to re-authorise a revoked token, how to replay a batch, how to read the conflict queue.
When both sides change, who wins?
You choose the rule per field, before we build. It's explicit and visible — never buried in code.
Source-of-truth wins
The field has an obvious owner — billing status comes from your system, deal stage from the CRM. The owner's value always wins, full stop.
Last-write-wins
The field is genuinely either-side and low-stakes. Whichever edit is most recent, by timestamp, takes it — and the older value is logged in case.
Queue for a human
The field is too important to guess. Both versions are held side by side in a review queue until someone with context picks the right one.
No more “is this number right?”
The CRM and your product agree — and when they can't, you see it before a customer does.
Map ownership
Per field: which system owns it, which can change it, and how the two names and shapes line up.
Decide conflicts
Pick the resolution rule for each shared field before a line is written.
Build the sync
Bidirectional flow with idempotency, retries, mapping, and the conflict policy in code.
Backfill & verify
Reconcile history both ways, prove the edges, and watch it under real load.
Hand over
Health dashboard, replay tooling, and the operator runbook so your team can run it.
Questions teams ask first.
Tired of stale CRM data?
Tell us which CRM you run and where the data drifts — the fields sales doesn't trust, the automations firing on the wrong people. We'll map ownership, agree the conflict rules, and build the two-way sync that keeps both sides honest.