Automation on real behaviour.
Custom HubSpot integrations — private apps, custom objects, and workflows fired from what people actually do in your product. Bidirectional sync that stays honest, so marketing stops guessing and starts reacting to the truth.
One funnel, end to end.
Every stage in the lifecycle moves on data your product already produces — not on a marketer re-importing a list.
- 01
Visitor
Anonymous traffic and first touches captured before there's even a name attached. - 02
Lead
A signup or form fill — the first record HubSpot can actually work with. - 03
MQL
Marketing-qualified by real usage signals, not just an email open or two. - 04
SQL
Usage and intent cross the line and sales gets a timely, contextual alert. - 05
Customer
Closed-won flows back into the product so every team sees the same status. - 06
Advocate
Depth of value triggers the ask — referral, review, or expansion play.
Marketing automation is only as smart as the product data it can see.
A workflow that fires on an email open is guessing. A workflow that fires when someone hits their usage limit, invites three teammates, or goes quiet for two weeks is acting on the truth. The difference isn't HubSpot — it's whether HubSpot can actually see what happens inside your product. We build the pipe that carries those events in, the custom objects that hold the things HubSpot has no native word for, and the bidirectional sync that keeps both sides agreeing on reality. Once the data is real, the automation finally is too.
App events, fired into HubSpot.
Signup
A new account lands in HubSpot as a lead and starts the right onboarding sequence.Upgrade
A plan change bumps the deal, flips the lifecycle stage, and alerts the account owner.Churn risk
A drop in activity or a failed renewal triggers a save play before it's too late.Usage milestone
Hitting a meaningful threshold raises the score and cues an expansion conversation.Seat added
A new active user widens the account and updates company-level properties.Feature adopted
First use of a key feature marks the contact qualified and routes it to sales.
Private app with scopes
We register a private app scoped to exactly the objects and actions it needs — reading and writing only what it should. No over-broad keys, no generic connector bending your data to its shape.
Custom objects & properties
Subscriptions, workspaces, shipments — whatever your business runs on that HubSpot has no native concept for gets a proper home, with properties shaped to your data and associations that make sense.
External-trigger workflows
Your application's events drive HubSpot in near real time. A signup, an upgrade, a churn signal, or a milestone fires the workflow you want — without waiting on a nightly list import.
Lifecycle & lead-scoring logic
Stages advance on real usage and scoring reflects who's getting value, not just who clicked. We build the logic with you and keep it editable as you learn what a true signal looks like.
Health monitoring
Record counts, lag, and error rates watched on both sides, with scheduled reconciliation and alerts. Drift gets caught and replayed instead of rotting silently until it's a mess.
The sync stays honest.
Both sides agree on reality — and you hear about it the moment they don't.
Where the campaigns actually run.
Map the lifecycle
Which events matter, which object owns them, and where the current sync drops them.
Build the private app
Scopes, custom objects, and properties shaped to your data — not a generic connector.
Wire the triggers
App events into HubSpot, with retries and idempotency so a replay never duplicates.
Model scoring & stages
Lifecycle and lead-scoring logic built with marketing, then handed over to edit.
Monitor & reconcile
Health checks, scheduled reconciliation, and alerts so drift is caught, not discovered.
Questions teams ask first.
Tired of automation that can't see your product?
Tell us which app events should be driving marketing and where your sync keeps drifting. We'll build the private app, the custom objects, and the external-trigger workflows that make HubSpot react to what customers actually do — and keep both sides honest.