A dashboard your leadership actually trusts.
In three weeks we define your metrics, build tested pipelines into a warehouse, and ship the dashboard — in Metabase, Looker, or custom. One owned definition per number, so the meeting stops being an argument about whose figure is right.
Two teams. Two answers. The same question.
“What's our MRR?” shouldn't have three answers, but it does — because the definition lives in different people's heads and different copied spreadsheets. The dashboard isn't the fix; the agreed definition behind it is. The Dashboard Starter is a focused, three-week engagement that nails down the few numbers your leadership argues about most: one written definition each, tested pipelines feeding them, and a dashboard that computes from that single source. The result is a meeting that finally moves past “is that number right?”
The numbers have stopped being trusted.
A focused starter for the handful of metrics that decisions actually hang on.
- 01
Leadership doesn't trust the dashboard
Every number traces to its definition and its source — believable again.
- 02
Two teams give two answers for one metric
One owned definition per metric, computed everywhere the same way.
- 03
Reporting is a manual spreadsheet drag
Scheduled pipelines and a live dashboard — current every morning.
- 04
You're growing past Sheets
A real warehouse with tested models, built to scale past the breaking row.
Four things — all of them yours.
Everything ships into your stack and your repo, documented and handed over.
- 01
Metric definitions registry
One written, owned, version-controlled definition per metric — the source of truth the dashboard reads from.
- 02
Data pipelines with tests
Clean ELT into a warehouse, modelled in dbt with tests so bad data is caught before it reaches a chart.
- 03
The dashboard itself
Built in Metabase, Looker, or custom — drill-down where it matters, the vital few metrics made unmissable.
- 04
Quarterly review cadence
A light, recurring review so the definitions keep matching how the business actually thinks.
From an agreed definition to a number you can defend.
- 1Define
- 2Pipe
- 3Model
- 4Test
- 5Ship
Define the metric in writing, pipe the source data into a warehouse, model it, test it, and ship it to the dashboard. Every figure on screen can be traced back along that line to the rows it came from.
One source of truth. One version of the number.
Current every morning — and traceable when someone asks where it came from.
Three weeks, start to trusted.
Definitions & sources
We agree one written definition per metric, identify the source systems, and design the schema. The arguing happens here, on purpose, so the building doesn't inherit it.
Pipelines, dbt & tests
We build the ELT into a warehouse, model the data in dbt, and add the tests that keep bad data out — duplicate keys, stray nulls, values out of range.
Dashboard, review & handover
We build the dashboard, review it with you against the definitions, wire up the quarterly cadence, and hand over everything with a walkthrough.
Trust isn't a prettier chart. It's four habits.
Defined
Written down: what counts, what's excluded, the window, and the rule in SQL.
Owned
A name attached to every metric, so there's someone to ask when it changes.
Tested
Checks in the pipeline that fail loudly when the data underneath goes wrong.
Traceable
Every figure drills down to the rows behind it and ties out to the source system.
If the numbers run the meeting, start here.
Leadership that doesn't trust the numbers
When every review starts with doubt about the data, the data is the problem to fix first.
Companies replacing manual reporting
If the monthly report is a person and a spreadsheet, it's late, fragile, and impossible to scale.
Teams growing past Sheets
The spreadsheet that ran the business is now the thing one accidental edit away from chaos.
The things teams ask first.
End the argument about the number.
Tell us the one or two metrics your leadership argues about most. In three weeks we'll define them, pipe and test the data behind them, and ship a dashboard everyone can finally trust.